Search engine optimizer
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SEO FAQs
What is Internet Marketing?
Internet marketing includes all activities related to driving website traffic. Search engine optimization (SEO) is just one of many Internet marketing services which includes pay-per-click management (like AdWords or Yahoo!/Overture), inbound linking campaigns, online banner ads, industrial directory linking, and traditional forms of advertising including mailers, ads and more to drive traffic to your site.
What is Search Engine Optimization (SEO)?
Search Engine Optimization is the process of preparing a website in order to achieve search engine rankings that drive traffic to your site. SEO is an ongoing process beginning with the initial optimization of the site, monthly maintenance of the site, regular evaluation of search results and adjustments to the site.
Why is SEO Important?
What good is having a web site if it is not being seen?
90% of Internet buyers are turning to search engines to find the products they want. Google alone conducts over 150 million searches a day.
In fact, recent studies show that purchasers are about 12 times more likely to buy your products or services after finding your site through a search engine than all other traditional advertising methods combined (including trade shows, print ads, direct mail, radio, and even television)... at a fraction of the cost!
Why? Simply put, when a consumer finds you through a search engine they are ready to buy. With traditional forms of media, you are broadcasting a message hoping to reach the right consumer at the right time.
Isn't This Something We Can Do Ourselves?
Large amounts of time, attention and expertise are needed to achieve the desired results in such a constantly changing niche industry. The expense of adding personnel and necessary resources alone would quickly outweigh the cost of hiring our firm, which is why outsourcing SEO is by far the most popular method.
What is the Deal With Pay-Per-Click (PPC)?
Some SE offer pay-per-click and paid Inclusion services. Yahoo!/Overture and Google AdWords are currently the most popular paid inclusion services. Pay Per Click allows you to bid for top placement in their results. In this scenario, the top placement for a particular search term goes to the highest bidder; the next spot goes to the next highest, and so on. Each time a user clicks on your site via the engine, you pay the price that you bid. The higher you bid, the higher you're listed. This allows you to directly control where you show up in the search results.
What about the services that promise to submit your site to thousands of search engines?
These services are not only a waste of your hard earned money, but they may actually hurt your search engine results.
In Hungary is used less than 3 Search Engines (Google, Yahoo, MSN), and they generate over 95% of the search engine traffic on the Hungarian Internet. Not only that, but the "thousands of other engines" out there generally pull all of their ranking results directly from these larger engines.
The services that promise to submit your site to hundreds, or even thousands, of sites use submission software packages that automate the process. The problem is that many of the major search engines see this as a spamming technique, and as a result they will reject your submission, or worse, ban your site from inclusion.
More importantly, most of these services only include submission, not optimization, as a part of their deal. Submitting an un-optimized site to the engines simply will not improve your rankings. If you don't plan on optimizing your site before submission then you shouldn't bother submitting it at all.
Honlap Keresőoptimalizálás specialists are always up to date on the major players in the search engine business, and will optimize your site specifically with these engines in mind.
I already have meta-tags, why SEO?
A few years ago, decent Meta tags were a great foundation to get good search engine results. The game has changed dramatically, however, and Meta tags now play a very small role in how well your site is positioned. Today, search engines use over 100 different factors when ranking your site, including page titles, content, link structure, site popularity, filenames, directory structure, keyword density, and domain names, just to name a few.
Additionally, each search engine has its own unique set of criteria for scoring and ranking these factors. As a result, it is necessary at times to make adjustments to pages to achieve specific goals. To further complicate things, search engines are constantly changing their individual criteria!
Achieving top ranking results is not as easy as having good meta-tags. It takes a good deal of effort to achieve and maintain top search engine positions. Our SEO specialists are well schooled in the proper techniques employed to get good search engine listings, and will devote the necessary time and effort to make sure your site gets the rankings you're looking for.
How Long Before We See the SEO Results?
Each search engine and directory indexes sites at it's own pace. Some sites will provide inclusion within a week, while most others may take 6-8 weeks to first visit the site and additional time to index. As a result, it is hard to say exactly when you will see results. As a general rule of thumb, it will take up to 12 weeks for your site to be fully indexed upon completion of the optimization.
Will You Need to Access Our Web Server?
Yes, we will need access to your web server in order to upload and periodically update pages.
We do our best to keep you informed every time we do an upload or make a change. It is vital that anyone else who may be making changes to your site stays current with the optimized pages we provide.
Do you have to make changes to our website?
While many of the changes made to your site are done behind the scenes in the source code, it may be necessary to make certain minor changes to your site's copy or layout. In most cases, these changes are minimal. We can post all changes made to the front end of your site to our test server for your approval before we go live with the changes.
More importantly, most of these services only include submission, not optimization, as a part of their deal. Submitting an un-optimized site to the engines simply will not improve your rankings. If you don't plan on optimizing your site before submission then you shouldn't bother submitting it at all.
Our specialists are always up to date on the major players in the search engine business, and will optimize and submit your site specifically with these engines in mind.
How Do We Get Started With Our Campaign?
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